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    Foi você que pediu uma história da publicidade?

    Trindade, Luis (2008) Foi você que pediu uma história da publicidade? Lisbon, Portugal: Tinta da China. ISBN 9789728955779.

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    Abstract

    Book synopsis: It is impossible to have an idea of how many announcements were made in the history of advertising. We may even try some selection criteria: limited analysis time (reducing it to the twentieth century), in space (restricting it to Portugal) and support (not going beyond periodicals). The available material remains endless. We live surrounded by ads, but its ubiquity is such that we no longer notice them. This book seeks to draw attention to some of these ads and arrange them in a narrative, which is the twentieth century, in a context that is of Portuguese society, and in a genre that is the journalistic publicity. 'Call attention' mean invite the reader to look at them again, to relate them to other ads, with their personal memories and historical memory of their society. Advertising can thus give us an insider's perspective on the evolution of taste and values​​, the fickle game that changes and what remains the relationship between national identity and images from abroad. What makes it so interesting is precisely this ability to mix what ever walk separately. Here, you can meet the same margarine cars pages, powerful men and housewives, traditional and conservative side of the bold and sophisticated. In principle, there are no limits to the study of advertising. This reading seeks to monitor the ways in which the ads themselves invaded everyday and entered into all the spaces and moments of human existence. 'That was you Pdeiu A History of Advertising?' Is thus the result of difficult choices. Many ads were for show themes and untreated. What is, hopefully, still has things that normally can not read in history books. Over the past century, about Portugal, but also, and fundamentally, about each of us.

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