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    When strategy goes personal: branding and the discourse of H&M social media room

    Abdallah, Chahrazad and Sergi, V. (2011) When strategy goes personal: branding and the discourse of H&M social media room. In: 7th Critical Management Studies Conference, 2011, Naples, Italy. (Unpublished)

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    Metadata

    Item Type: Conference or Workshop Item (Paper)
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Depositing User: Sarah Hall
    Date Deposited: 18 Aug 2014 09:21
    Last Modified: 18 Aug 2014 09:21
    URI: http://eprints.bbk.ac.uk/id/eprint/10419

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