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    Antecedents of attitude and intention towards counterfeit symbolic and experiential products

    Michaelidou, N. and Christodoulides, George (2011) Antecedents of attitude and intention towards counterfeit symbolic and experiential products. Journal of Marketing Management 27 (9/10), pp. 976-991. ISSN 0267-257X.

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    Abstract

    This paper investigates the impact of price consciousness, perceived risk, and ethical obligation on attitude and intention towards counterfeit products. Data were collected from a sample of 200 respondents via an online questionnaire. A conceptual model was derived and tested via structural equation modelling in the contexts of symbolic and experiential counterfeit products. Findings show differences in the factors (and weight thereof) impacting attitude and purchase intention in the two product contexts. Specifically, ethical obligation and perceived risk are found to be significant predictors of attitude towards both symbolic and counterfeit products, while price consciousness is found to predict only attitude towards experiential products, but not purchase intention in either counterfeit product context.

    Metadata

    Item Type: Article
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Depositing User: Sarah Hall
    Date Deposited: 09 Sep 2014 09:40
    Last Modified: 09 Sep 2014 09:40
    URI: http://eprints.bbk.ac.uk/id/eprint/10465

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