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    Measuring perceived brand luxury: an evaluation of the BLI scale

    Christodoulides, George and Michaelidou, N. and Li, C.H. (2009) Measuring perceived brand luxury: an evaluation of the BLI scale. Journal of Brand Management: Special Issue on Brand Luxury 16 (5/6), pp. 395-405. ISSN 1350-231X.

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    Abstract

    This paper investigates the psychometric properties of Vigneron and Johnson's Brand Luxury Index scale. The authors developed the scale using data collected from a student sample in Australia. To validate the scale, the study reported in this paper uses data collected from Taiwanese luxury consumers. The scale was initially subjected to reliability analysis yielding low α values for two of its five proposed dimensions. Exploratory and confirmatory factors analyses were subsequently performed to examine the dimensionality of brand luxury. Discriminant and convergent validity tests highlight the need for further research into the dimensionality of the construct. Although the scale represents a good initial contribution to understanding brand luxury, in view of consumers' emerging shopping patterns, further investigation is warranted to establish the psychometric properties of the scale and its equivalence across cultures.

    Metadata

    Item Type: Article
    Keyword(s) / Subject(s): luxury brands, perceptions, scale assessment, culture, replication
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Depositing User: Sarah Hall
    Date Deposited: 09 Sep 2014 14:17
    Last Modified: 09 Sep 2014 14:17
    URI: http://eprints.bbk.ac.uk/id/eprint/10473

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