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    Usage, barriers and measurement of social media marketing

    Michaelidou, N. and Siamagka, N.T. and Christodoulides, George (2011) Usage, barriers and measurement of social media marketing. In: 40th EMAC Annual Conference, 2011, Ljubljana, Slovenia. (Unpublished)

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    Metadata

    Item Type: Conference or Workshop Item (Paper)
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Depositing User: Sarah Hall
    Date Deposited: 09 Sep 2014 16:17
    Last Modified: 09 Sep 2014 16:17
    URI: http://eprints.bbk.ac.uk/id/eprint/10487

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