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    Socio-cognitive determinants of consumers' support for the fair trade movement

    Chatzidakis, A. and Kastanakis, M. and Stathopoulou, Anastasia (2014) Socio-cognitive determinants of consumers' support for the fair trade movement. Journal of Business Ethics , ISSN 0167-4544.

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    Abstract

    Despite the reasonable explanatory power of existing models of consumers’ ethical decision making, a large part of the process remains unexplained. This article draws on previous research and proposes an integrated model that includes measures of the theory of planned behavior, personal norms, self-identity, neutralization, past experience, and attitudinal ambivalence. We postulate and test a variety of direct and moderating effects in the context of a large scale survey study in London, UK. Overall, the resulting model represents an empirically robust and holistic attempt to identify the most important determinants of consumers’ support for the fair-trade movement. Implications and avenues for further research are discussed.

    Metadata

    Item Type: Article
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Depositing User: Sarah Hall
    Date Deposited: 16 Oct 2014 08:08
    Last Modified: 16 Oct 2014 08:08
    URI: http://eprints.bbk.ac.uk/id/eprint/10724

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