BIROn - Birkbeck Institutional Research Online

    How marketing actions can influence customer relationships across different types of services

    Stathopoulou, Anastasia and Balabanis, G. (2011) How marketing actions can influence customer relationships across different types of services. In: 40th European Marketing Academy Conference, 2011, Ljubljana, Slovenia. (Unpublished)

    Full text not available from this repository.

    Metadata

    Item Type: Conference or Workshop Item (Paper)
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Depositing User: Sarah Hall
    Date Deposited: 16 Oct 2014 09:26
    Last Modified: 16 Oct 2014 09:26
    URI: http://eprints.bbk.ac.uk/id/eprint/10733

    Statistics

    Downloads
    Activity Overview
    0Downloads
    109Hits

    Additional statistics are available via IRStats2.

    Archive Staff Only (login required)

    Edit/View Item Edit/View Item