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    Conceptualising and categorizing the development of relationships in hedonic services

    Stathopoulou, Anastasia and Balabanis, G. (2009) Conceptualising and categorizing the development of relationships in hedonic services. In: 38th European Marketing Academy Conference, 2009, Nantes, France. (Unpublished)

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    Metadata

    Item Type: Conference or Workshop Item (Paper)
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Depositing User: Sarah Hall
    Date Deposited: 16 Oct 2014 09:47
    Last Modified: 16 Oct 2014 09:47
    URI: http://eprints.bbk.ac.uk/id/eprint/10736

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