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    Developing tourism education through social media

    Hajli, M. Nick and Lin, Xiaolin (2014) Developing tourism education through social media. Tourism Planning & Development 11 (4), pp. 405-414. ISSN 2156-8316.

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    Abstract

    Tourism is among the industries that are facing increasing challenges. It requires the development of educational systems that need to use more interactive approach through information and communication technologies in order to enhance the quality of learning. The recent development of the Internet along with the emergence of Web 2.0 and the expansion of online communities have persuaded many individuals to become more active on the Internet, forming and maintaining social relationships. They are not passive users searching only for information, but they are also active users who generate content to participate in debates. Networking is now a common strategy among individuals to share experiences and to educate each other. They join online communities or social networking sites, with a view to generate content. Drawing on theories of social support and social media perspective, this research discusses the opportunities that social media provides to enhance the quality of e-learning in the tourism industry. The results revealed from content analysis answer how social media can be used as an educational development strategy. They are also a source for online social support. The discussions, limitations and implementations are discussed in the end of the paper.

    Metadata

    Item Type: Article
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Depositing User: Administrator
    Date Deposited: 30 Oct 2014 10:36
    Last Modified: 30 Oct 2014 10:36
    URI: http://eprints.bbk.ac.uk/id/eprint/10833

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