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    The multicultural interviewer in qualitative international business research: four cases of international field studies

    Guttormsen, D.S.A. and Zhang, Ling Eleanor (2013) The multicultural interviewer in qualitative international business research: four cases of international field studies. In: Annual Meeting of the Academy of International Business, 3-6 Jul 2013, Istanbul, Turkey.

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    Abstract

    Although qualitative method has become more accepted in international business research, it remains as marginalised and under researched. Very little is known about how researchers should conduct cross-national field studies, particularly when both researchers and informants exhibit multiculturality, i.e. having multicultural backgrounds, which has become more and more common in the globalised world. This paper analyses the language, culture, social categorisation and power issues involved in in-depth interviewing with expatriates and host country employees. We, two multicultural researchers with very different backgrounds, draw upon our personal interview experiences during four separate intercultural and cross-national field research projects in Mainland China, Hong Kong and South Korea. Through conducting a self-reflexive analysis, we uncover how language, culture, social categorisation influences the power relationship between the interviewer and interviewee and how such influence might influence researchers’ interpretation of the interview data and even the theorising process afterwards. Methodological and theoretical implications are discussed.

    Metadata

    Item Type: Conference or Workshop Item (Paper)
    Additional Information: ISSN: 2078-0435
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Depositing User: Sarah Hall
    Date Deposited: 30 Oct 2014 11:57
    Last Modified: 03 Mar 2015 13:47
    URI: http://eprints.bbk.ac.uk/id/eprint/10846

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