Hamil, Sean and Walters, Geoff and Watson, L. (2010) The model of governance at FC Barcelona: balancing member democracy, commercial strategy, corporate social responsibility and sporting performance. In: Hassan, D. and Hamil, Sean (eds.) Who Owns Football? The Governance and Management of the Club Game Worldwide. Sport in the Global Society – Contemporary Perspectives. Abingdon, UK: Routledge. ISBN 9780415445702.
Book synopsis: The commercialization of sport since the 1990s has had a number of consequences. The market forces that have defined commercialization, notably pay-per-view television, whilst initially welcomed as important new sources of revenue, have also had the unanticipated consequences of de-stabilizing many sporting competitions and institutions, undermining the financial future of clubs in their traditional role as key social and cultural institutions. This has been manifested in the paradox of chronic financial loss-making amongst professional sports’ clubs in an era of exponential revenue growth, a trend exemplified by the experience of Italy’s Series A and the English Premier League – both cases examined in detail in this book. But, at the same time, some traditional sporting organizations have sought with some success, to chart a middle way, retaining traditional sporting movement objectives whilst also embracing a form of commercialism. The Gaelic Athletic Association in Ireland, the supporter-owned FC Barcelona football club, and New Zealand rugby union, offer illustrative examples of such strategies examined in detail. This book explores the background to this clash of commercial and traditional sporting objectives, and debates the consequences for wider sports governance.
|Item Type:||Book Section|
|School or Research Centre:||Birkbeck Schools and Research Centres > School of Business, Economics & Informatics > Management|
|Date Deposited:||29 Mar 2011 14:06|
|Last Modified:||17 Apr 2013 12:17|
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