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    Content clutter and enterprise social media: a case study

    Weir, J. and Wilson, David (2016) Content clutter and enterprise social media: a case study. In: Baptista Nunes, M. and Isaías, P. and Powell, Philip (eds.) 9th IADIS International Conference Information Systems 2016. International Association for Development of the Information Society (IADIS), pp. 11-18. ISBN 9781510823693.

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    Abstract

    A single case study of the UK subsidiary of a multinational corporation (Colpal) that currently utilizes enterprise social media technology to share organisational knowledge has revealed an emergent theme. The relational and cognitive dimensions of social capital and organisational leadership were found to play important influencing roles for knowledge sharing within the organisation’s virtual communities. However, a new theme emerged from the case suggesting that the affordance of persistence offered by social media technology can actually hinder knowledge sharing once content reaches a certain level. Labelled as content clutter, it concerns the phenomenon whereby the amount of knowledge content becomes sufficient to discourage future knowledge sharing. As an organisation’s use of enterprise social media starts to mature, these findings serve as a starting point for future research concerned with how to effectively manage knowledge content in virtual communities in a way that encourages effective knowledge sharing.

    Metadata

    Item Type: Book Section
    Additional Information: Vilamoura, Portugal; 9 – 11 April 2016. This is a slightly fuller version than the published version as the publication has a strict page limit.
    Keyword(s) / Subject(s): Content Clutter, Knowledge Sharing, Virtual Communities, Social Capital, Enterprise Social Media
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Computer Science and Information Systems
    Depositing User: David Wilson
    Date Deposited: 01 Jun 2016 15:05
    Last Modified: 21 Jul 2016 08:50
    URI: http://eprints.bbk.ac.uk/id/eprint/15358

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