Addressing the market research skills gap

Nunan, Daniel (2015) Addressing the market research skills gap. International Journal of Market Research 57 (2), pp. 177-178. ISSN 1470-7853.

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Official URL: https://www.mrs.org.uk/ijmr_article/article/104153

Abstract

This Viewpoint focuses on the debate in market research around the gap between academia and practitioners. It argues that the debate misses the key role that universities play in the provision of market research skills and that it is this skills gap that needs to be addressed in order to ensure the future of research as a profession.

Metadata

Item Type:	Article
School:	Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
Depositing User:	Daniel Nunan
Date Deposited:	13 Oct 2016 08:25
Last Modified:	02 Aug 2023 17:26
URI:	https://eprints.bbk.ac.uk/id/eprint/16253

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• Addressing the market research skills gap. (deposited 13 Oct 2016 08:25) [Currently Displayed]
  • Addressing the market research skills gap. (deposited 05 Jan 2017 11:01)

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