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    Economic evaluation of football players through media value

    Garcia del Barrio, P. and Pujol, F. (2016) Economic evaluation of football players through media value. Working Paper. Birkbeck, University of London, London, UK.

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    Abstract

    This paper describes an approach based on media value to evaluate sport talent. We then apply this methodology to estimate the theoretical value of transfer fees for professional football players. First, we compute the individual index of media value and e xpressed it with respect to the average of the top 2,500 players included in our data set of more than 5,000 individuals. The media value score is the factor by which the number of news of a player multiplies the news articles of the normal (average) playe r in our sample. Based on individual appraisals, we then work out the media value rank of football teams and leagues. To calculate the theoretical value of football players, we estimate regression models using as dependent variable the transfer fees actu ally paid. Our analyses allow us to conclude that, in determining the theoretical transfer fee of a player, it is necessary to consider a few variables, among which the media value status plays a major role. Other explanatory variables to explain the trans fer fees are: contract duration, economic status of the hiring team, number of years of experience (quadratic form), player's age at the end of the contract, and media value share of the player within his team.

    Metadata

    Item Type: Monograph (Working Paper)
    Additional Information: Birkbeck Sport Business Centre Research Paper Series V9(3) - ISSN: 1756-8811
    Keyword(s) / Subject(s): Soccer Industry, Transfer Fee, Sport Talent, Media Value
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Research Centre: Sport Business Centre
    Depositing User: Administrator
    Date Deposited: 21 Mar 2017 15:51
    Last Modified: 21 Mar 2017 15:51
    URI: http://eprints.bbk.ac.uk/id/eprint/18397

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