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    On the economy of web links: simulating the exchange process

    Galitsky, Boris A. and Levene, Mark (2004) On the economy of web links: simulating the exchange process. First Monday 9 (1), ISSN 1396-0466.

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    Abstract

    In the modern Web economy, hyperlinks have already attained monetary value as incoming links to a Web site can increase its visibility on major search engines. Thus links can be viewed as investment instruments that can be the subject of an exchange process. In this study we build a simple model performed by rational agents, whereby links can be bought and sold. Through simulation we achieve consistent economic behaviour of the artificial Web community and provide analysis of its micro– and macro–level parameters. In our simulations we take the link economy to its extreme, where a significant number of links are exchanged, concluding that it will lead to a winner take all situation.

    Metadata

    Item Type: Article
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Computer Science and Information Systems
    Research Centre: Birkbeck Knowledge Lab
    Depositing User: Administrator
    Date Deposited: 20 Jul 2005
    Last Modified: 02 Dec 2016 13:23
    URI: http://eprints.bbk.ac.uk/id/eprint/184

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