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    Defining, measuring and managing brand equity

    Pappu, R. and Christodoulides, George (2017) Defining, measuring and managing brand equity. [Editorial/Introduction]

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    Item Type: Editorial/Introduction
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Depositing User: George Christodoulides
    Date Deposited: 05 Jun 2017 09:43
    Last Modified: 26 Sep 2017 12:43
    URI: http://eprints.bbk.ac.uk/id/eprint/18852

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