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Developing the political perspective on technological change through rhetorical analysis

Symon, Gillian (2008) Developing the political perspective on technological change through rhetorical analysis. Management Communication Quarterly 22 (1), pp. 74-98. ISSN 0893-3189.

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Official URL: http://dx.doi.org/10.1177/0893318908318514

Abstract

Rhetorical analysis provides a means through which a political perspective on technological change can be developed at a micro-discursive level. Through the analysis of managers' arguments and counterarguments, this article identifies three rhetorical strategies that negotiate the relationship between the technical and the social: attributing the effects of technology; claiming convergent and divergent interests; and constructing identities for self, groups, and the technology. It argues that a rhetorical approach maintains space for agency on the behalf of employees (through the witcraft of argument) and analytical skepticism concerning the reality of technology properties and effects (through counterargument). In addition, it proposes the concept of the argumentative context as a means of bridging the gap between individual and organizational rhetoric.

Item Type: Article
Keyword(s) / Subject(s): politics, argument, rhetoric, technology, organization
School or Research Centre: Birkbeck Schools and Research Centres > School of Business, Economics & Informatics > Organizational Psychology
Depositing User: Administrator
Date Deposited: 25 Jan 2011 15:02
Last Modified: 17 Apr 2013 12:18
URI: http://eprints.bbk.ac.uk/id/eprint/2077

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