Trim, Peter R.J. and Lee, Y.I. (2008) A strategic approach to sustainable partnership development. European Business Review 20 (3), pp. 222-239. ISSN 0955-534X.
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The purpose of this paper is to make clear the role that marketing plays in the strategic decision-making process; it highlights the influence that marketers have in the development of sustainable partnership arrangements; and outlines the link between organizational learning and strategy implementation.
|Keyword(s) / Subject(s):||Learning organizations, marketing, organizational innovation, partnership, sustainable development|
|School or Research Centre:||Birkbeck Schools and Research Centres > School of Business, Economics & Informatics > Management|
|Date Deposited:||25 Jan 2011 14:30|
|Last Modified:||17 Apr 2013 12:33|
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