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A strategic approach to sustainable partnership development

Trim, Peter R.J. and Lee, Y.I. (2008) A strategic approach to sustainable partnership development. European Business Review 20 (3), pp. 222-239. ISSN 0955-534X.

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Official URL: http://dx.doi.org/10.1108/09555340810871428

Abstract

The purpose of this paper is to make clear the role that marketing plays in the strategic decision-making process; it highlights the influence that marketers have in the development of sustainable partnership arrangements; and outlines the link between organizational learning and strategy implementation.

Item Type: Article
Keyword(s) / Subject(s): Learning organizations, marketing, organizational innovation, partnership, sustainable development
School or Research Centre: Birkbeck Schools and Research Centres > School of Business, Economics & Informatics > Management
Depositing User: Administrator
Date Deposited: 25 Jan 2011 14:30
Last Modified: 17 Apr 2013 12:33
URI: http://eprints.bbk.ac.uk/id/eprint/2084

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