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A strategic marketing intelligence and multi-organisational resilience framework

Trim, Peter R.J. and Lee, Y.I. (2008) A strategic marketing intelligence and multi-organisational resilience framework. European Journal of Marketing 42 (7-8), pp. 731-745. ISSN 0309-0566.

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Official URL: http://dx.doi.org/10.1108/03090560810877123

Abstract

The paper seeks to explain how competitive intelligence officers can participate more fully in strategy formulation and implementation, and how they can contribute to the strategic intelligence process.

Item Type: Article
Keyword(s) / Subject(s): Competitive intelligence, partnership, resilience, strategic intelligence, strategic marketing
School or Research Centre: Birkbeck Schools and Research Centres > School of Business, Economics & Informatics > Management
Depositing User: Administrator
Date Deposited: 25 Jan 2011 14:48
Last Modified: 17 Apr 2013 12:33
URI: http://eprints.bbk.ac.uk/id/eprint/2085

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