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    A strategic marketing intelligence and multi-organisational resilience framework

    Trim, Peter R.J. and Lee, Y.I. (2008) A strategic marketing intelligence and multi-organisational resilience framework. European Journal of Marketing 42 (7-8), pp. 731-745. ISSN 0309-0566.

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    Abstract

    The paper seeks to explain how competitive intelligence officers can participate more fully in strategy formulation and implementation, and how they can contribute to the strategic intelligence process.

    Metadata

    Item Type: Article
    Keyword(s) / Subject(s): Competitive intelligence, partnership, resilience, strategic intelligence, strategic marketing
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Depositing User: Administrator
    Date Deposited: 25 Jan 2011 14:48
    Last Modified: 17 Apr 2013 12:33
    URI: http://eprints.bbk.ac.uk/id/eprint/2085

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