Trim, Peter R.J. and Lee, Y.I. (2008) A strategic marketing intelligence and multi-organisational resilience framework. European Journal of Marketing 42 (7-8), pp. 731-745. ISSN 0309-0566.
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Official URL: http://dx.doi.org/10.1108/03090560810877123
Abstract
The paper seeks to explain how competitive intelligence officers can participate more fully in strategy formulation and implementation, and how they can contribute to the strategic intelligence process.
| Item Type: | Article |
|---|---|
| Keyword(s) / Subject(s): | Competitive intelligence, partnership, resilience, strategic intelligence, strategic marketing |
| School or Research Centre: | Birkbeck Schools and Research Centres > School of Business, Economics & Informatics > Management |
| Depositing User: | Administrator |
| Date Deposited: | 25 Jan 2011 14:48 |
| Last Modified: | 17 Apr 2013 12:33 |
| URI: | http://eprints.bbk.ac.uk/id/eprint/2085 |
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