A strategic marketing intelligence and multi-organisational resilience framework
Trim, Peter R.J. and Lee, Y.I. (2008) A strategic marketing intelligence and multi-organisational resilience framework. European Journal of Marketing 42 (7-8), pp. 731-745. ISSN 0309-0566.
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The paper seeks to explain how competitive intelligence officers can participate more fully in strategy formulation and implementation, and how they can contribute to the strategic intelligence process.
|Keyword(s) / Subject(s):||Competitive intelligence, partnership, resilience, strategic intelligence, strategic marketing|
|School:||Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management|
|Date Deposited:||25 Jan 2011 14:48|
|Last Modified:||17 Apr 2013 12:33|
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