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The link between cultural value systems and strategic marketing: unlocking the mindset of Japanese and South Korean managers

Trim, Peter R.J. and Lee, Y.I. (2008) The link between cultural value systems and strategic marketing: unlocking the mindset of Japanese and South Korean managers. Cross Cultural Management: An International Journal 15 (1), pp. 62-80. ISSN 1352-7606.

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Official URL: http://dx.doi.org/10.1108/13527600810848836

Abstract

The purpose of this paper is to make clear how managers in Western organizations can understand the Japanese and Korean cultural value system and interpret the strategic decision-making process that exists within organizations exhibiting a collectivist culture.

Item Type: Article
Keyword(s) / Subject(s): Corporate identity, Japan, managers, national cultures, relationship marketing, South Korea
School or Research Centre: Birkbeck Schools and Research Centres > School of Business, Economics & Informatics > Management
Depositing User: Administrator
Date Deposited: 25 Jan 2011 13:56
Last Modified: 17 Apr 2013 12:33
URI: http://eprints.bbk.ac.uk/id/eprint/2089

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