The link between cultural value systems and strategic marketing: unlocking the mindset of Japanese and South Korean managers
Trim, Peter R.J. and Lee, Y.I. (2008) The link between cultural value systems and strategic marketing: unlocking the mindset of Japanese and South Korean managers. Cross Cultural Management: An International Journal 15 (1), pp. 62-80. ISSN 1352-7606.
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The purpose of this paper is to make clear how managers in Western organizations can understand the Japanese and Korean cultural value system and interpret the strategic decision-making process that exists within organizations exhibiting a collectivist culture.
|Keyword(s) / Subject(s):||Corporate identity, Japan, managers, national cultures, relationship marketing, South Korea|
|School:||Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management|
|Date Deposited:||25 Jan 2011 13:56|
|Last Modified:||17 Apr 2013 12:33|
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