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Corporate citizenship in football: delivering strategic benefits through stakeholder engagement

Walters, Geoff and Chadwick, S. (2009) Corporate citizenship in football: delivering strategic benefits through stakeholder engagement. Management Decision 47 (1), pp. 51-66. ISSN 0025-1747.

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Official URL: http://dx.doi.org/10.1108/00251740910929696

Abstract

The purpose of this paper is to explain that corporate citizenship refers to the specific activities that an organisation engages in to meet social obligations, and which has become an issue of growing importance within the business community. A key area in academic literature concentrates on justifying corporate citizenship initiatives to the corporate sector by illustrating a range of strategic benefits that a firm can achieve. This study is located within this body of work and aims to illustrate the strategic benefits that a football club can gain from the implementation of corporate citizenship activities through the community trust model of governance.

Item Type: Article
Keyword(s) / Subject(s): Corporate governance, Football, stakeholder analysis, strategic management, trust
School or Research Centre: Birkbeck Schools and Research Centres > School of Business, Economics & Informatics > Management
Depositing User: Administrator
Date Deposited: 25 Jan 2011 14:11
Last Modified: 11 Sep 2013 13:40
URI: http://eprints.bbk.ac.uk/id/eprint/2090

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