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    A fine grained heuristic to capture web navigation patterns

    Borges, J. and Levene, Mark (2000) A fine grained heuristic to capture web navigation patterns. SIGKDD Explorations 2 (1), pp. 40-50.

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    Abstract

    In previous work we have proposed a statistical model to capture the user behaviour when browsing the web. The user navigation information obtained from web logs is modelled as a hypertext probabilistic grammar (HPG) which is within the class of regular probabilistic grammars. The set of highest probability strings generated by the grammar corresponds to the user preferred navigation trails. We have previously conducted experiments with a Breadth-First Search algorithm (BFS) to perform the exhaustive computation of all the strings with probability above a specified cut-point, which we call the rules. Although the algorithm’s running time varies linearly with the number of grammar states, it has the drawbacks of returning a large number of rules when the cut-point is small and a small set of very short rules when the cut-point is high. In this work, we present a new heuristic that implements an iterative deepening search wherein the set of rules is incrementally augmented by first exploring trails with high probability. A stopping parameter is provided which measures the distance between the current rule-set and its corresponding maximal set obtained by the BFS algorithm. When the stopping parameter takes the value zero the heuristic corresponds to the BFS algorithm and as the parameter takes values closer to one the number of rules obtained decreases accordingly. Experiments were conducted with both real and synthetic data and the results show that for a given cut-point the number of rules induced increases smoothly with the decrease of the stopping criterion. Therefore, by setting the value of the stopping criterion the analyst can determine the number and quality of rules to be induced; the quality of a rule is measured by both its length and probability.

    Metadata

    Item Type: Article
    Additional Information: The second author was at University College London when this paper was published. He is currently Professor of Computer Science at Birkbeck College
    Keyword(s) / Subject(s): Usage mining, navigation patterns, hypertext probabilistic grammars
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Computer Science and Information Systems
    Research Centre: Birkbeck Knowledge Lab
    Depositing User: Administrator
    Date Deposited: 26 Sep 2005
    Last Modified: 02 Dec 2016 13:23
    URI: http://eprints.bbk.ac.uk/id/eprint/232

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