Roussos, George and Kourouthanasis, P. and Moussouri, T. (2003) Designing appliances for mobile commerce and retailtainment. Personal and Ubiquitous Computing 7 (3-4), pp. 203-209. ISSN 1617-4909.
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In the emerging world of the new consumer and the `anytime, anywhere' mobile commerce, appliances are located at the collision point of the retailer and consumer agendas. The consequence of this is twofold: on the one hand appliances that were previously considered plain and utilitarian become entertainment devices and on the other, for the effective design of consumer appliances it becomes paramount to employ multidisciplinary expertise. In this paper, we discuss consumer perceptions of a retailtainment commerce system developed in collaboration between interactivity designers, information systems engineers, hardware and application developers, marketing strategists, product development teams, social scientists and retail professionals. We discuss the approached employed for the design of the consumer experience and its implications for appliance design.
|Keyword(s) / Subject(s):||consumer, entertainment, mobile commerce, retail|
|School or Research Centre:||Birkbeck Schools and Research Centres > School of Business, Economics & Informatics > Computer Science and Informatics|
|Depositing User:||Sandra Plummer|
|Date Deposited:||20 Feb 2006|
|Last Modified:||17 Apr 2013 12:32|
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