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Geodemographics as a tool for targeting neighbourhoods in public health campaigns

Petersen, J. and Gibin, Maurizio and Longley, P. and Mateos, P. and Atkinson, P. and Ashby, D. (2011) Geodemographics as a tool for targeting neighbourhoods in public health campaigns. Journal of Geographical Systems 13 (2), pp. 173-192. ISSN 1435-5930.

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Official URL: http://dx.doi.org/10.1007/s10109-010-0113-9

Abstract

Geodemographics offers the prospects of integrating, modelling and mapping health care needs and other health indicators that are useful for targeting neighbourhoods in public health campaigns. Yet reports about this application domain has to date been sporadic. The purpose of this paper is to examine the potential of a bespoke geodemographic system for neighbourhood targeting in an inner city public health authority, Southwark Primary Care Trust, London. This system, the London Output Area Classification (LOAC), is compared to six other geodemographic systems from both governmental and commercial sources. The paper proposes two new indicators for assessing the performance of geodemographic systems for neighbourhood targeting based on local hospital demand data. The paper also analyses and discusses the utility of age- and sex standardisation of geodemographic profiles of health care demand.

Item Type: Article
Keyword(s) / Subject(s): Geodemographics, neighbourhood targeting, public health, hospital episode statistics
School or Research Centre: Birkbeck Schools and Research Centres > School of Social Sciences, History and Philosophy > Geography, Environment and Development Studies
Depositing User: Administrator
Date Deposited: 20 Jun 2011 14:04
Last Modified: 17 Apr 2013 12:20
URI: http://eprints.bbk.ac.uk/id/eprint/3691

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