BIROn - Birkbeck Institutional Research Online

    Football community trusts in a new operating landscape: Reducing the reliance on grant funding through sponsorship

    Bingham, Tim (2012) Football community trusts in a new operating landscape: Reducing the reliance on grant funding through sponsorship. Working Paper. Birkbeck College, University of London, London, UK.

    [img]
    Preview
    Text
    7617.pdf - Published Version of Record

    Download (750kB) | Preview

    Abstract

    The purpose of this study was to outline the need for football community trusts (FCTs) to reduce their reliance on grant funding and to explore opportunities for partnerships with commercial organisations, in particular through sponsorship arrangements, as an appropriate mechanism to do so. The first stage of research involved the quantitative analysis of 76 FCT financial statements to explore revenue sources and mix at FCTs. The second stage involved case study analysis of four FCTs using semi-structured interviews with senior staff and supporting secondary data to explore opportunities for increasing income through sponsorship arrangements. The research found that FCTs are overly reliant on grant funding and that opportunities exist for FCTs to target sponsorship as an area of revenue growth. This paper demonstrates the opportunity for FCTs to generate sponsorship income to diversify revenue streams and ensure their financial sustainability in a competitive operating landscape. The research provides practical guidance for FCTs seeking to form sponsorship arrangements based on cases of successful engagement by suggesting potential targets and strategies and by highlighting the main challenges and benefits that may be faced by FCTs. This research contributes to the literature by exploring the partnership between private sector companies and sports-based charities from the charity‟s viewpoint. It also fills a gap in the literature by presenting the first exploration of the revenue mix at FCTs.

    Metadata

    Item Type: Monograph (Working Paper)
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Depositing User: Administrator
    Date Deposited: 10 Jul 2013 13:44
    Last Modified: 30 Aug 2013 08:50
    URI: http://eprints.bbk.ac.uk/id/eprint/7617

    Statistics

    Downloads
    Activity Overview
    380Downloads
    117Hits

    Additional statistics are available via IRStats2.

    Archive Staff Only (login required)

    Edit/View Item Edit/View Item