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    Graphic tensions: what posters say about plays

    Walsh, Fintan (2011) Graphic tensions: what posters say about plays. Irish Theatre Magazine ,

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    Abstract

    Introduction: For many people, a poster or flyer will be their first point of contact with a theatre production. In principle, these materials should carry basic information regarding who, what, where, and when; but also communicate something about the thrust of the performance itself: its directorial vision, its design choices, its aesthetic through-line. It’s all too easy to consider visual media of this kind as marketing pulp that performs a useful practical function, but not necessarily an artistic one. This is a mistake, and one which undermines not only graphic arts, but the visual arts at the heart of theatre practice, and the artistic spectrum in which they all participate.

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