Socio-cognitive determinants of consumers’ support for the fair trade movement
Chatzidakis, A. and Kastanakis, M. and Stathopoulou, Anastasia (2016) Socio-cognitive determinants of consumers’ support for the fair trade movement. Journal of Business Ethics 133 (1), pp. 95-109. ISSN 0167-4544.
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Abstract
Despite the reasonable explanatory power of existing models of consumers’ ethical decision making, a large part of the process remains unexplained. This article draws on previous research and proposes an integrated model that includes measures of the theory of planned behavior, personal norms, self-identity, neutralization, past experience, and attitudinal ambivalence. We postulate and test a variety of direct and moderating effects in the context of a large survey with a representative sample of the U.K. population. Overall, the resulting model represents an empirically robust and holistic attempt to identify the most important determinants of consumers’ support for the fair-trade movement. Implications and avenues for further research are discussed.
Metadata
| Item Type: | Article |
|---|---|
| Additional Information: | The final publication is available at Springer via http://dx.doi.org/10.1007/s10551-014-2347-9 |
| Keyword(s) / Subject(s): | Attitude–behavior gap, Consumer ethical decision making, Ethical consumerism, Fair trade, Theory of planned behavior |
| School: | Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School |
| Depositing User: | Anastasia Stathopoulou |
| Date Deposited: | 24 Jul 2015 10:00 |
| Last Modified: | 02 Aug 2023 17:17 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/12540 |
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