The link between cultural value systems and strategic marketing: unlocking the mindset of Japanese and South Korean managers
Trim, Peter R.J. and Lee, Y.I. (2008) The link between cultural value systems and strategic marketing: unlocking the mindset of Japanese and South Korean managers. Cross Cultural Management: An International Journal 15 (1), pp. 62-80. ISSN 1352-7606.
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Official URL: http://dx.doi.org/10.1108/13527600810848836
Abstract
The purpose of this paper is to make clear how managers in Western organizations can understand the Japanese and Korean cultural value system and interpret the strategic decision-making process that exists within organizations exhibiting a collectivist culture.
Metadata
| Item Type: | Article |
|---|---|
| Keyword(s) / Subject(s): | Corporate identity, Japan, managers, national cultures, relationship marketing, South Korea |
| School: | Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School |
| Depositing User: | Administrator |
| Date Deposited: | 25 Jan 2011 13:56 |
| Last Modified: | 02 Aug 2023 16:51 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/2089 |
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