Semiotics and the media
Martin, Bronwen (2014) Semiotics and the media. In: Fortner, R. and Fackler, M. (eds.) The Handbook of Media and Mass Communication Theory. Oxford, UK: Wiley. ISBN 9780470675052.
Abstract
Book synopsis: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media.
Metadata
| Item Type: | Book Section |
|---|---|
| School: | Birkbeck Faculties and Schools > Faculty of Humanities and Social Sciences > School of Creative Arts, Culture and Communication |
| Depositing User: | Sarah Hall |
| Date Deposited: | 16 Jun 2014 08:47 |
| Last Modified: | 09 Aug 2023 12:35 |
| URI: | https://eprints.bbk.ac.uk/id/eprint/9946 |
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