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L

Lee, Y.I. and Trim, Peter R.J. (2008) The link between cultural value systems and strategic marketing: unlocking the mindset of Japanese and Korean managers. Cross Cultural Management: An International Journal 15 (1), pp. 62-80. ISSN 1352-7606.

T

Trim, Peter R.J. and Lee, Y.I. (2008) The link between cultural value systems and strategic marketing: unlocking the mindset of Japanese and South Korean managers. Cross Cultural Management: An International Journal 15 (1), pp. 62-80. ISSN 1352-7606.

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