2015

Christodoulides, George and Cadogan, J. and Veloutsou, C. (2015) Consumer-based brand equity measurement: lessons learned from an international study. International Marketing Review 32 (3/4), pp. 307-328. ISSN 0265-1335.

Siamagka, N.T. and Christodoulides, George and Michaelidou, N. (2015) The impact of comparative affective states on online brand perceptions: a five-country study. International Marketing Review 32 (3/4), pp. 438-454. ISSN 0265-1335.