Article

Stathopoulou, Anastasia and Borel, Laurence and Christodoulides, George and West, D. (2017) Consumer branded #hashtag engagement: can creativity in TV advertising influence hashtag engagement? Psychology & Marketing 34 (4), pp. 448-462. ISSN 0742-6046.

Thesis

Borel, Laurence (2021) Me and my brands: drivers and outcomes of 'brand selfies'. [Thesis] (Unpublished)