BIROn - Birkbeck Institutional Research Online
    Up a level
    Export as [feed] Atom [feed] RSS
    Jump to: 2017 | 5 July 2018
    Number of items: 2.

    2017

    Christodoulides, George and Stathopoulou, Anastasia and Eisend, M., eds. (2017) Advances in advertising research (Vol. VII): bridging the gap between advertising academia and practice. European Advertising Academy. New York, U.S.: Springer. ISBN 9783658152192.

    5 July 2018

    Czarnecka, B. and Schivinski, Bruno (2018) The effects of acculturation to global consumer culture on impulsive buying and attitudes towards advertising in general. In: Cauberghe, V. and Hudders, L. and Eisend, M. (eds.) Advances in Advertising Research. Wiesbaden: Springer Gabler, pp. 343-353. ISBN 9783658226800.

    This list was generated on Thu Mar 28 06:57:26 2024 GMT.