2010

Ostberg, J. and Rinallo, D. and Fischer, E. and Hein, Wendy and Ourahmoune, N. and Stevens, L. (2010) Consuming masculinities. In: 10th ACR Gender, Marketing and Consumer Behaviour Conference, 2010, University of Cumbria, Ambleside, UK. (Unpublished)

25 February 2022

Hein, Wendy and Hearn, J. (2022) From identity politics to the politics of power: men, masculinities and transnational patriarchies in marketing and consumer research. In: Maclaran, P. and Stevens, L. and Kravets, O. (eds.) The Routledge Companion to Marketing and Feminism. Routledge Companions in Business, Management and Marketing. Abingdon, UK: Routledge. ISBN 9780367477578.