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    Determinants of intention to eat healthy: a cross-cultural comparison between the UK and Czech Republic

    Michaelidou, N. and Christodoulides, George and Torova, K. (2012) Determinants of intention to eat healthy: a cross-cultural comparison between the UK and Czech Republic. International Journal of Consumer Studies 36 (1), pp. 17-22. ISSN 1470-6431.

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    Abstract

    The paper investigates the impact of motives and barriers to healthy eating on individuals' healthy eating intention and behaviour using a cross-national design. Data were collected from the UK and the Czech Republic via a self-completion questionnaire. Findings highlight the significance of intrinsic motives and psychological barriers in predicting both intention and healthy eating behaviour for both UK and Czech consumers, albeit their weight as well as the variance captured by these factors differs across the two national cultures. Findings also indicate that physical barriers are in fact unimportant when it comes to adopting a healthy eating diet. These findings are discussed in the light of previous research, while their implications for policy makers and researchers are highlighted.

    Metadata

    Item Type: Article
    Keyword(s) / Subject(s): cross-national, healthy eating, intention, motives
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Depositing User: Sarah Hall
    Date Deposited: 02 Sep 2014 16:45
    Last Modified: 02 Sep 2014 16:45
    URI: http://eprints.bbk.ac.uk/id/eprint/10463

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