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    Introduction: special issue on advances in brand management

    de Chernatony, L. and Veloutsou, C. and Christodoulides, George and Cottam, S. (2009) Introduction: special issue on advances in brand management. Journal of Business Research 62 (3), pp. 289-290. ISSN 0148-2963.

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    Abstract

    This special issue of the Journal of Business Research contains 13 articles presented at the Spring 2007 Thought Leaders International Conference on Brand Management. Following a blind reviewing process 69 papers were presented at the conference then authors were invited to revise their papers for inclusion consideration for this special issue. A further round of blind reviewing resulted in the selection of those 13 articles. This introduction presents a review of the research into brand management.

    Metadata

    Item Type: Article
    Additional Information: George Christodoulides is the joint guest editor of this issue.
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Depositing User: Sarah Hall
    Date Deposited: 09 Sep 2014 14:42
    Last Modified: 09 Sep 2014 15:01
    URI: http://eprints.bbk.ac.uk/id/eprint/10476

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