Introduction: special issue on advances in brand management

de Chernatony, L. and Veloutsou, C. and Christodoulides, George and Cottam, S. (2009) Introduction: special issue on advances in brand management. Journal of Business Research 62 (3), pp. 289-290. ISSN 0148-2963.

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Official URL: http://dx.doi.org/10.1016/j.jbusres.2008.05.007

Abstract

This special issue of the Journal of Business Research contains 13 articles presented at the Spring 2007 Thought Leaders International Conference on Brand Management. Following a blind reviewing process 69 papers were presented at the conference then authors were invited to revise their papers for inclusion consideration for this special issue. A further round of blind reviewing resulted in the selection of those 13 articles. This introduction presents a review of the research into brand management.

Metadata

Item Type:	Article
Additional Information:	George Christodoulides is the joint guest editor of this issue.
School:	Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
Depositing User:	Sarah Hall
Date Deposited:	09 Sep 2014 14:42
Last Modified:	02 Aug 2023 17:12
URI:	https://eprints.bbk.ac.uk/id/eprint/10476

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