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    Brand equity

    Christodoulides, George (2014) Brand equity. In: Cooper, C.L. (ed.) Wiley Encyclopaedia of Management. Chicester: Wiley-Blackwell. ISBN 9781119972518.

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    Abstract

    Book synopsis: Now in its third edition, this multi-volume Encyclopedia of Management, has been revised and updated to chart the major developments that have occurred in: digital technologies; ethics and governance-related issues; innovation; emerging markets; organizational networks; and new avenues of sustainable business growth. Providing comprehensive coverage of the field of management the encyclopedia spans thirteen subject volumes plus and index, providing a landmark work of reference for scholars, students and professionals. New to this edition: Technology & Innovation Management , Volume 13, V K Narayanan & Gina O’Connor. The encyclopedia is available online through Wiley Online Library, a major database of Journals, Handbooks and reference in the field.

    Metadata

    Item Type: Book Section
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Depositing User: Sarah Hall
    Date Deposited: 09 Sep 2014 15:21
    Last Modified: 09 Sep 2014 15:21
    URI: http://eprints.bbk.ac.uk/id/eprint/10479

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