Revisiting brand equity: evidence from three European countries

Christodoulides, George and Cadogan, J. and Veloutsou, C. and de Chernatony, L. (2012) Revisiting brand equity: evidence from three European countries. In: 41st EMAC Annual Conference, 2012, Lisbon, Portugal. (Unpublished)

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Official URL: http://www.emac2012.org/userfiles/flyer%20emac%202...

Metadata

Item Type:	Conference or Workshop Item (Paper)
School:	Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
Depositing User:	Sarah Hall
Date Deposited:	09 Sep 2014 16:08
Last Modified:	09 Sep 2014 16:08
URI:	http://eprints.bbk.ac.uk/id/eprint/10482

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