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Revisiting brand equity: evidence from three European countries

Christodoulides, George and Cadogan, J. and Veloutsou, C. and de Chernatony, L. (2012) Revisiting brand equity: evidence from three European countries. In: 41st EMAC Annual Conference, 2012, Lisbon, Portugal. (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
School: Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
Depositing User: Sarah Hall
Date Deposited: 09 Sep 2014 16:08
Last Modified: 02 Aug 2023 17:12
URI: https://eprints.bbk.ac.uk/id/eprint/10482

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