BIROn - Birkbeck Institutional Research Online

    Social commerce: the transfer of power from sellers to buyers

    Hajli, N. and Sims, Julian (2015) Social commerce: the transfer of power from sellers to buyers. Technological Forecasting & Social Change 94 , pp. 350-358. ISSN 0040-1625.

    [img]
    Preview
    Text
    11721.pdf - Author's Accepted Manuscript

    Download (462kB) | Preview

    Abstract

    The emergence of social media has demonstrated the empowerment of end-users with a transfer of power from sellers to buyers. Consumers have become able to generate content and share this in their networks with peers. Digital content generated by individuals has an economic value. Economic implications in the form of product sales through social interaction of individuals must now be taken into account by businesses. This has seen the emergence of social commerce, an important evolution in e-commerce. This paper draws on social support theory, social commerce constructs and information systems concepts, and proposes a conceptual model. This proposed model investigates the role of social media in facilitating online communication between consumers through social commerce constructs, leading to online social support. A survey has been conducted to examine the structural model. Data analysis using SEM-PLS reveals important factors indicating the role of social media in facilitating online communication through social commerce constructs, generating online social support and affecting consumers' behaviour, the value of social commerce for the market. Theoretical implications and practical implications of this study are explained in the end of the paper.

    Metadata

    Item Type: Article
    Keyword(s) / Subject(s): Social commerce, Social support, Social commerce constructs, Social media, Social commerce intention
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Research Centres and Institutes: Birkbeck Knowledge Lab
    Depositing User: Administrator
    Date Deposited: 20 Feb 2015 08:28
    Last Modified: 25 Jun 2020 09:06
    URI: http://eprints.bbk.ac.uk/id/eprint/11721

    Statistics

    Downloads
    Activity Overview
    801Downloads
    400Hits

    Additional statistics are available via IRStats2.

    Archive Staff Only (login required)

    Edit/View Item Edit/View Item