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    Identité et mémoire: l’oubli des anciennes guerres du malboire dans les modernes batailles du McDo et du Mecca Cola

    Howard, Sarah (2006) Identité et mémoire: l’oubli des anciennes guerres du malboire dans les modernes batailles du McDo et du Mecca Cola. In: Tzitzis, S. (ed.) La Mémoire entre silence et oubli. Canada: Presses Universitaires de Laval. ISBN 9782763713434.

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    Abstract

    Book synopsis: At the origin of the philosophy of being, as of that of the philosophy of existence, memory plays a significant role. It marks the time of the foundation of the first, and it dates the reception of the man in the second. Remembering objective or psychological reality, it establishes chronology in the natural future and in social relations. It marks the birth of historiography. Memory dictates to man the art of naming. To say things is to name them, it is to signal the presence or absence, in a person or a thing, of a specific appellation. Memory enables us to inscribe history in the movements of being, and to establish the correlation between time and existence. It becomes the place where time embraces existence, a real or virtual existence. Memory can go beyond the reality of time, it can defy eternity as the mistress of time. Memory brings together the past, the present and the future in the same framework, thus assuring man the authenticity of his being in his social vocation. This allows it, through its return to its roots, not only to develop but even more to flourish. Memory becomes the guardian of identity and kinship. Identity bears witness to the origins of man and his specificities, while kinship translates his relationships with others, distant or close. There is no expression of feelings without the work of memory; The man who is deprived of it falls into a primary state in which the freedom of reflection is overcome by the necessity of instincts and impulses. Memory elevates instinct by elevating the mind to the height of moral consciousness.

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