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    Talking about a revolution: the blockbuster as industrial advertisement

    Allen, Michael (2003) Talking about a revolution: the blockbuster as industrial advertisement. In: Stringer, J. (ed.) Movie Blockbusters. Abingdon, UK: Routledge. ISBN 9780415256094.

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    Abstract

    Book synopsis: Big-budget, spectacular films designed to appeal to a mass audience: is this what - or all - blockbusters are? Movie Blockbusters brings together writings from key film scholars, including Douglas Gomery, Peter Kramer, Jon Lewis and Steve Neale, to address the work of notable blockbuster auteurs such as Steven Spielberg and James Cameron, discuss key movies such as Star Wars and Titanic, and consider the context in which blockbusters are produced and consumed, including what the rise of the blockbuster says about the Hollywood film industry, how blockbusters are marketed and exhibited, and who goes to see them. The book also considers the movie scene outside Hollywood, discussing blockbusters made in Bollywood, China, South Korea, New Zealand and Argentina

    Metadata

    Item Type: Book Section
    School: Birkbeck Schools and Departments > School of Arts > Film, Media and Cultural Studies
    Depositing User: Sarah Hall
    Date Deposited: 28 Aug 2018 09:59
    Last Modified: 28 Aug 2018 09:59
    URI: http://eprints.bbk.ac.uk/id/eprint/23704

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