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    Transgressive drinking practices and the subversion of proscriptive alcohol policy messages

    Hackley, C. and Hackley, Amy Rungpaka and Bengry-Howell, A. and Griffin, C. and Szmigin, I. and Mistral, W. (2015) Transgressive drinking practices and the subversion of proscriptive alcohol policy messages. Journal of Business Research 68 (10), pp. 2125-2131. ISSN 0148-2963.

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    Abstract

    This research makes a new contribution to alcohol policy practice and theory by demonstrating that transgression of officially sanctioned norms and values is a key component of the sub- and counter cultural drinking practices of some groups of young consumers. Therefore, policy messages that proscribe these drinking practices with moral force are likely to be subverted and rendered counter-productive. The qualitative analysis draws on critical geography and literary theories of the carnivalesque to delineate three categories of transgression: transgressions of space and place, transgressions of the body, and transgressions of the social order. Implications for alcohol policy are discussed.

    Metadata

    Item Type: Article
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Depositing User: Rungpaka Amy Hackley
    Date Deposited: 16 Jan 2019 14:32
    Last Modified: 08 Feb 2020 01:13
    URI: http://eprints.bbk.ac.uk/id/eprint/25856

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