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    Spreading of bad news online: how negative online word of mouth and crisis response influence consumer attitudes towards cause-brand alliances

    Crisafulli, Benedetta and Singh, J. and Quamina, L.T. (2019) Spreading of bad news online: how negative online word of mouth and crisis response influence consumer attitudes towards cause-brand alliances. In: 6th International Consumer Brand Relationships Conference, 19-21 May 2019, Cancun, Mexico. (In Press)

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    Metadata

    Item Type: Conference or Workshop Item (Paper)
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Depositing User: Benedetta Crisafulli
    Date Deposited: 14 Jun 2019 14:03
    Last Modified: 14 Jun 2019 14:03
    URI: http://eprints.bbk.ac.uk/id/eprint/26249

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