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    Transformative intersectionality: moving business towards a critical praxis

    Steinfield, L. and Sanghvi, M. and Zayer, L.T. and Coleman, C.A. and Ourahmoune, N. and Harrison, R.L. and Hein, Wendy and Brace-Govan, J. (2019) Transformative intersectionality: moving business towards a critical praxis. Journal of Business Research 100 , pp. 366-375. ISSN 0148-2963.

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    Drawing on intersectionality’s historical feminist roots of critical praxis and recent re-radicalization of the theory, this paper urges for an expansion of the concept of intersectionality in business and marketing-related studies. To extend the transformative potential of intersectionality theory, we call for scholars and practitioners to move beyond the study of intersecting identity markers (e.g., gender, race, class) to include assessments of power structures and intersectional oppressions. We propose the transformative intersectional framework (TIF) to help scholars and practitioners to explore sources of oppressions more deeply and broadly. We illustrate the analytical capability of the TIF by examining a much lauded business-to-business service that seeks social justice and change—diversity training programs. Using the TIF, we identify the inherent and (in)visible complexities of injustices with which organizations must grapple. We close by demonstrating how the TIF can enrich practice and propose recommendations for action.


    Item Type: Article
    Keyword(s) / Subject(s): Intersectionality, Transformative Consumer Research, Diversity Training, Gender Inequalities, Racial Inequalities, Corporate Citizenship
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Research Centre: Innovation Management Research, Birkbeck Centre for
    Depositing User: Wendy Hein
    Date Deposited: 22 Feb 2019 08:00
    Last Modified: 16 Oct 2019 13:06


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