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    Persuasion: an analysis and common frame of reference for IS research

    Slattery, P. and Finnegan, P. and Vidgen, Richard (2020) Persuasion: an analysis and common frame of reference for IS research. Communications of the Association for Information Systems 46 , ISSN 1529-3181.

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    Abstract

    Information Systems (IS) researchers persistently examine how Information and Communications Technology (ICT) changes attitudes and behaviours but rarely leverage the persuasion literature when doing so. The hesitance of IS researchers to leverage persuasion literature may be due to this literature’s well-documented complexity. This study aims to reduce the difficulty of understanding and applying persuasion theory within IS research. The study achieves this aim by developing a common frame of reference to help IS researchers to conceptualise persuasion and to conceptually differentiate persuasion from related concepts. In doing this, the study also comprehensively summarises existing research and theory and provides a set of suggestions to guide future IS research into persuasion and behaviour change.

    Metadata

    Item Type: Article
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Computer Science and Information Systems
    Depositing User: Richard Vidgen
    Date Deposited: 28 Feb 2020 12:30
    Last Modified: 26 Jun 2020 17:57
    URI: http://eprints.bbk.ac.uk/id/eprint/27943

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