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    The influence of bloggers on consumer purchase

    Zehra, S. and Julian, Sims (2019) The influence of bloggers on consumer purchase. In: Nunes, M.B. and Isaías, P. and Powell, Philip and Ravesteijn, P. and Ongena, G. (eds.) IADIS International Conference Information Systems 2019. International Association for the Development of the Information Society, pp. 271-275. ISBN 9789898533876.

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    Abstract

    This paper evaluates the impact of online blogging on buying intentions of customers. It begins by offering an overview of digital marketing. Next, it analyses the process of e-commerce and its relevance to modern business. Then there is an overview of digital marketing and the manner in which it has affected contemporary business. The paper then offers an insight into the construct of online blogging and how it is used by contemporary organizations. The paper also examines the manner in which blogs are being used for search engine optimization and content marketing to influence the buying behavior of consumers. Finally, the paper concludes by identifying a literature gap and the need to conduct further research work in this area.

    Metadata

    Item Type: Book Section
    Keyword(s) / Subject(s): Online Blogging, Customer Buying Behavior, SEO Optimization, Content Marketing, Marketing
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Depositing User: Julian Sims
    Date Deposited: 03 Sep 2019 11:55
    Last Modified: 05 Sep 2019 05:47
    URI: http://eprints.bbk.ac.uk/id/eprint/28064

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