BIROn - Birkbeck Institutional Research Online

    Dynamic pricing and benchmarking in AirBnB

    Sims, Julian and Ameen, N. and Bauer, R. (2019) Dynamic pricing and benchmarking in AirBnB. In: UNSPECIFIED (ed.) Proceedings of the 24th UK Academy for Information Systems (UKAIS) International Conference. UKAIS, pp. 517-545. ISBN 9780956027238.

    [img]
    Preview
    Text
    paper_45.pdf - Author's Accepted Manuscript

    Download (637kB) | Preview

    Abstract

    AbstractSince Airbnb opened in 2008, renting private accommodation has evolved into a strong market presence worldwide. Recent research has focused on whether this new supply will negatively affect hotel performance. Studies mainly focus on market performance and professionalization, but there is an absence of research regarding available knowledge and experience of pricing considerations. This research focuses on pricing decisions for individual apartment rental, examining the relationship between Airbnb pricing and knowledge transfer from related fields, such as hotel revenue management, benchmarking and online travel agencies. The primary research was conducted through semi-structured interviews with industry professionals, complemented by data examples that show the relevance of individual pricing. Findings confirm that applied revenue management and benchmarking concepts can enhance a host’s booking performances. Motivation and pricing experience amongst professional/non-professional hosts differ. Benchmarking professionals identify that market research becomes a key activity for running a successful business.

    Metadata

    Item Type: Book Section
    Additional Information: St. Catherine's College, Oxford, 09th-10th April 2019
    Keyword(s) / Subject(s): Dynamic pricing, Gig-economy, AirBnB, sharing economy
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Depositing User: Julian Sims
    Date Deposited: 03 Sep 2019 12:01
    Last Modified: 03 Sep 2019 12:01
    URI: http://eprints.bbk.ac.uk/id/eprint/28066

    Statistics

    Downloads
    Activity Overview
    0Downloads
    0Hits

    Additional statistics are available via IRStats2.

    Archive Staff Only (login required)

    Edit/View Item Edit/View Item