BIROn - Birkbeck Institutional Research Online

    Managing social responsibility and ethics in sport

    Walters, Geoff (2011) Managing social responsibility and ethics in sport. In: Trenberth, Linda and Hassan, D. (eds.) Managing Sport Business: An Introduction. Foundations of Sport Management. Abingdon, UK: Routledge, pp. 412-426. ISBN 9780415570299.

    Full text not available from this repository.

    Abstract

    Book synopsis: Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organizations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The book is divided into three sections. The first examines the global context for contemporary sports management. The second explores the key functional areas of management, from organization and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. With useful features included throughout, such as chapter summaries and definitions of key terms, and with each chapter supported with real-world data and examples, this book is essential reading for all students of sport management and sport business.

    Metadata

    Item Type: Book Section
    School: Birkbeck Schools and Departments > School of Business, Economics & Informatics > Management
    Depositing User: Administrator
    Date Deposited: 30 Jul 2013 11:17
    Last Modified: 30 Jul 2013 11:17
    URI: http://eprints.bbk.ac.uk/id/eprint/7871

    Statistics

    Downloads
    Activity Overview
    0Downloads
    115Hits

    Additional statistics are available via IRStats2.

    Archive Staff Only (login required)

    Edit/View Item Edit/View Item