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    Semiotics and the media

    Martin, Bronwen (2014) Semiotics and the media. In: Fortner, R. and Fackler, M. (eds.) The Handbook of Media and Mass Communication Theory. Oxford, UK: Wiley. ISBN 9780470675052.

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    Abstract

    Book synopsis: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media.

    Metadata

    Item Type: Book Section
    School: Birkbeck Schools and Departments > School of Arts > Cultures and Languages
    Depositing User: Sarah Hall
    Date Deposited: 16 Jun 2014 08:47
    Last Modified: 11 Oct 2016 11:58
    URI: http://eprints.bbk.ac.uk/id/eprint/9946

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