Introduction: thought leadership in brand management

Jevons, C. and Veloutsou, C. and Christodoulides, George and de Chernatony, L. (2010) Introduction: thought leadership in brand management. Journal of Business Research 63 (11), pp. 1111-1112. ISSN 0148-2963. (Unpublished)

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Official URL: http://dx.doi.org/10.1016/j.jbusres.2009.10.005

Abstract

This special issue contains eight articles developed from presentations at the fourth annual Thought Leaders' International Conference on Brand Management, held in Birmingham, UK in April 2008. Following a blind reviewing process, 65 papers were accepted and presented at the conference and all authors had the opportunity to revise their papers for possible inclusion in this special issue. A further round of double blind reviewing resulted in the selection of these eight articles. This introduction presents an overview of this thought-leading research into brand management.

Metadata

Item Type:	Article
Additional Information:	George Christodoulides is the joint guest editor of this issue.
School:	Birkbeck Faculties and Schools > Faculty of Business and Law > Birkbeck Business School
Depositing User:	Sarah Hall
Date Deposited:	09 Sep 2014 14:36
Last Modified:	02 Aug 2023 17:12
URI:	https://eprints.bbk.ac.uk/id/eprint/10475

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