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    Introduction: thought leadership in brand management

    Jevons, C. and Veloutsou, C. and Christodoulides, George and de Chernatony, L. (2010) Introduction: thought leadership in brand management. Journal of Business Research 63 (11), pp. 1111-1112. ISSN 0148-2963. (Unpublished)

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    Abstract

    This special issue contains eight articles developed from presentations at the fourth annual Thought Leaders' International Conference on Brand Management, held in Birmingham, UK in April 2008. Following a blind reviewing process, 65 papers were accepted and presented at the conference and all authors had the opportunity to revise their papers for possible inclusion in this special issue. A further round of double blind reviewing resulted in the selection of these eight articles. This introduction presents an overview of this thought-leading research into brand management.

    Metadata

    Item Type: Article
    Additional Information: George Christodoulides is the joint guest editor of this issue.
    School: School of Business, Economics & Informatics > Management
    Depositing User: Sarah Hall
    Date Deposited: 09 Sep 2014 14:36
    Last Modified: 09 Sep 2014 15:02
    URI: https://eprints.bbk.ac.uk/id/eprint/10475

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